Suffs
CLIENT
Situation Interactive
TECHNOLOGIES
WordPress, PHP, JavaScript, Gravity Forms
YEAR
2022
EXTERNAL URL
Shaina Taub’s original musical about the women’s suffrage movement — a production with political weight, high-profile producers including Hillary Clinton and Malala Yousafzai, and one of the longest platform lifecycles in this portfolio. The site launched for the Off-Broadway premiere at The Public Theater and is still live today, supporting a national tour across 20+ cities.
Took ownership of the complete build at Situation Interactive.
Background
A politically charged original musical with a production arc spanning three distinct phases.
Suffs — Shaina Taub’s original musical with book, music, and lyrics all by Taub — tells the story of the American women’s suffrage movement through the debates, alliances, and fractures among activists like Alice Paul, Carrie Chapman Catt, Ida B. Wells, and Lucy Burns. The show premiered Off-Broadway at The Public Theater’s Newman Theater in March 2022, directed by Leigh Silverman, and generated enough critical and commercial momentum to make a Broadway transfer inevitable. When producers Jill Furman and Rachel Sussman announced the Broadway production at the Music Box Theatre in October 2023 — with Hillary Clinton and Malala Yousafzai joining as producers in their Broadway debuts — the show’s political resonance became inseparable from its marketing identity. The entirely female and non-binary cast featured Tony winner Nikki M. James as Ida B. Wells, Tony nominee Jenn Colella as Carrie Chapman Catt, and Tony nominee Emily Skinner as Alva Belmont.
The site launched for The Public Theater premiere and needed to carry the production through Off-Broadway, Broadway, and a national tour — one of the longest continuous platform lifecycles in this portfolio.
Implementation
Three venues, three production phases, one platform — with the tour system as the defining technical challenge.
The ticketing calendar and cast profile patterns were mature by this point. What made Suffs distinct was the scope of evolution the platform had to support. The calendar adapted across three venue contexts — the Newman Theater at The Public, the Music Box Theatre on Broadway, and every tour stop from Seattle to Chicago — each with different ticketing providers and schedule structures. When the national tour launched in Fall 2025, the platform expanded to include a city-by-city tour system with venue information, local ticketing endpoints, and tour-specific content across 20+ markets, all managed through the CMS.
The cast section carried particular depth given the entirely female and non-binary cast: structured profiles for Taub, James, Colella, Skinner, Grace McLean, Hannah Cruz, and the full ensemble that updated seamlessly as casting evolved between The Public, Broadway, and tour companies. The site also served as the hub for press coverage, streaming links for the Grammy-nominated cast recording, and merchandise — reflecting the show’s unusually broad cultural footprint for a new musical.
The same architecture that powered The Public Theater premiere scaled through Broadway and a national tour without a rebuild.
Results
Two Tony Awards, a Grammy nomination, a national tour across 20+ cities, and a platform that carried the production from its first Off-Broadway preview to a PBS filmed recording.
The site launched ahead of the first preview at The Public Theater on March 13, 2022. The Broadway run at the Music Box Theatre — 24 previews and 301 performances from March 26, 2024, through January 5, 2025 — earned six Tony nominations and won two: Best Book of a Musical and Best Original Score, both for Shaina Taub, making her the first woman to independently win both awards in the same season. Three Outer Critics Circle Awards followed, including Outstanding New Broadway Musical, along with a Grammy nomination for Best Musical Theater Album and a PBS Great Performances filmed recording. The tour system scaled to support the national tour launching in Fall 2025 across 20+ cities — from the 5th Avenue Theatre in Seattle through the CIBC Theatre in Chicago and the National Theatre in Washington, D.C.
Four years and counting on a single codebase — Off-Broadway, Tony-winning Broadway run, Grammy-nominated album, PBS recording, and a national tour. The site remains live at suffsmusical.com.
