Building digital
experiences that perform

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About me

Born and raised in Brooklyn, New York — I’ve spent the last 11 years building websites for agencies, non-profits, and clients across a range of industries. Today I run an independent practice focused on delivering high-quality WordPress solutions with the speed and precision that come from over a decade of hands-on experience.

Every project runs on a custom WordPress framework I’ve refined over six years — the details are on the framework page.

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My approach

Define

Understanding the problem before writing a line of code

Every successful project starts with alignment. I work closely with clients to understand their goals, constraints, and the problems they’re actually trying to solve — then translate that into a clear technical plan. From audits and discovery to architecture and timelines, this phase ensures the right solution is defined before any code is written.

Design

Accessible, User-Centered Interfaces

Good design is usable, inclusive, and intentional. I build clean interfaces that serve business goals while meeting WCAG accessibility standards — not as an afterthought, but as a baseline.

Whether I’m working within an existing design system or shaping layouts from scratch, the aim is the same: remove friction and create experiences people trust.

Build

A shared foundation that lets each project focus on what makes it unique

I build fast, reliable WordPress-powered experiences — from marketing sites to complex, content-driven platforms. Every build runs on the same architectural foundation, which means less time reinventing scaffolding and more time solving the problems that are actually unique to each project.

Develop

AI-Augmented, Senior Level Engineering

This is where strategy becomes production-ready code. I use AI tools trained on my own architectural patterns and coding standards to move faster without compromising quality. Every build is stable, extensible, and ships with confidence.

Deliver

Launch is the beginning of the relationship, not the end

I deliver with accountability and clear communication at every step. From launch support to ongoing improvements, I operate as a long-term partner — not a contractor who disappears after handoff. Clients get reliable deployments, clean documentation, and a direct line to someone who knows their codebase inside and out.

The framework

Every project is powered by a custom WordPress platform — six years of architecture decisions refined into a reusable foundation that ships faster without compromising on code quality, accessibility, or long-term maintainability.

Deep Dive

Testimonials

  • “What stood out most was how much he cared about the experience our customers would have. He thought about things we never would have considered — how people navigate on their phones, how easy it is to find information, all of it.”

    Diana Marsh, Operations Manager, AMA Safety

  • “He took the time to actually understand what our business needed before writing a single line of code. He didn’t just hand us a website — he gave us something that works the way we work.”

    Sarah Caldwell, Founder, Pamos Beverage Co.

  • “He’s the rare kind of person who can take a vague idea and turn it into something real without making you feel lost in the process. He explained everything in plain terms and never made us feel like we were asking dumb questions.”

    Tom Nakamura, Director of Hospitality, Marine and Lawn

  • “We had been through two other developers before, and the difference was night and day. He kept things simple, communicated clearly, and delivered exactly what he said he would.”

    James Moretti, Owner, AB Supplies

  • “Our website finally feels like it represents who we are. He listened, asked the right questions, and built something we’re genuinely proud to send people to. We’ve already referred him to three other businesses.”

    Rachel Dominguez, Brand Manager, Pendleton Whiskey

Any questions?

AI is a daily part of my workflow — not a replacement for expertise, but an accelerator for it. I use it for code generation, research, and testing while keeping architectural decisions and quality standards firmly in my hands. There’s a longer look at how this works in practice on my about page.

Primarily custom WordPress development — from marketing sites and portfolios to complex, content-heavy platforms. That includes custom theme architecture, block editor builds, performance optimization, accessibility audits, and ongoing support.

I work best with teams or business owners who need a senior-level technical partner, not just a pair of hands.

It depends on scope. Smaller projects (a marketing page, a plugin, a targeted redesign) typically land in the 1–2 week range. Mid-sized builds — a full site, a custom theme, a content-heavy platform — usually run 3–4 weeks. Larger engagements with complex architecture or phased rollouts can stretch over several months. Every project starts with a clear scope and timeline before any work begins.

Either of us — it depends on what makes sense for the project. Some clients prefer to own their hosting relationship directly, and I’m happy to recommend providers, help configure the environment, and hand off the keys. Others would rather not think about it at all, and in those cases I can manage hosting on their behalf — handling setup, SSL, DNS, backups, updates, and ongoing server maintenance so they can focus on running their business. There’s no one-size-fits-all answer here. We’ll figure out the arrangement that gives you the right balance of control and convenience, and I’ll make sure the infrastructure is solid either way.

Post-launch support includes deployment monitoring, bug fixes, and iterative improvements as real usage reveals new opportunities. Most of my client relationships extend well beyond the initial build — I stay involved to help maintain, evolve, and scale what we’ve built together.

Yes — where applicable, I handle both design and development. Depending on the project, I’ll design from scratch in Figma, work within an existing design system, or leverage AI-assisted design tools like Midjourney, Relume, or Galileo AI to accelerate the process. The goal is always a clean, accessible interface that aligns with business goals — regardless of how we get there.

Both. I regularly embed with agencies, internal dev teams, and marketing departments as a senior WordPress specialist. I’m equally comfortable leading a build end-to-end or collaborating within an existing workflow — the approach depends on what the project needs. Either way, clear communication and reliable execution are the baseline.