Pamos
CLIENT
Pamos Beverage Co.
TECHNOLOGIES
WordPress, WooCommerce, PHP, JavaScript
YEAR
2023
EXTERNAL URL
Responsive redesign and frontend overhaul for a California-born cannabis beverage brand expanding from regional dispensary sales to nationwide e-commerce. Custom store locator powered by the Google Places API, mobile-first layouts, and a polished user experience for a fast-growing DTC brand. Like the A&B Supplies build, this project ran on WooCommerce — though the challenges were entirely different: brand-driven product storytelling versus catalog-scale inventory management.
Freelance engagement, working directly with the Pamos team.
Background
A cannabis beverage brand was outgrowing its digital presence.
Pamos launched in 2021 as a Los Angeles-based cannabis spirits brand, selling THC-infused cocktails through licensed dispensaries and same-day delivery. When the 2018 Farm Bill opened the door for hemp-derived Delta-9 THC products to ship nationwide, the company pivoted hard — moving from state-licensed cannabis retail into mainstream alcohol distribution channels with partners like ABC Fine Wine & Spirits, Spec’s, and Total Wine. That pivot meant the website needed to evolve from a regional brand page into a full national e-commerce platform with retail discovery, age-gated purchasing, and a responsive experience that could hold up across every device and screen size hitting their growing traffic.
The brand was scaling fast — rolling into 20+ states with retail endcaps, cooler placements, and a direct-to-consumer shipping operation — and the site needed to keep pace.
Implementation
Responsive redesign and a store locator built for a brand going national.
The core of the work was a responsive overhaul — rethinking layouts, typography, and interaction patterns so the site performed cleanly from desktop down to mobile, where the majority of their traffic landed. Product pages, cocktail recipe content, and the checkout flow all needed to feel native on a phone screen without losing the premium visual identity the brand had established. Beyond the responsive work, I built a custom store locator powered by the Google Places API, with address autocomplete and postal code validation that resolved against Pamos’s shipping availability by state. The locator gave customers a clear answer — buy online or find it on a shelf nearby — without the friction of scrolling through an unsorted retailer list.
The store locator was designed to scale alongside the brand’s retail expansion — new markets and retail partners could be added through the CMS without any code changes.
Results
A polished digital experience ready for national retail distribution.
The responsive redesign shipped ahead of Pamos’s southeastern retail expansion into Florida, Georgia, and South Carolina — giving the brand a mobile experience that matched the quality of its in-store presence at a critical growth moment. The store locator became one of the most-visited pages on the site, providing a direct bridge between digital discovery and retail purchase. Customers landing from paid social, podcast ads, and influencer campaigns could find the nearest shelf or order direct-to-door in seconds, reducing the drop-off that had plagued the previous experience on mobile devices.
The site continues to support Pamos’s expansion as the brand scales into new markets and retail partnerships across the country.
