Opus 3 Artists
CLIENT
Situation Interactive
TECHNOLOGIES
WordPress, PHP, JavaScript, jQuery
YEAR
2020
EXTERNAL URL
Full-stack development for one of the world’s leading performing arts management firms. Custom WordPress platform with a dynamic artist search system, structured roster management across 12+ categories, and an intricate contact routing architecture connecting presenters to the right agent for every artist.
Development lead at Situation Interactive.
Background
A storied performing arts agency needed a digital platform that could match the depth of its roster.
Opus 3 Artists traces its lineage to Sol Hurok, the legendary impresario who dominated North American performing arts from the 1920s through the 1970s. The firm evolved through ICM Artists in 1976 and regained independence in 2006 as Opus 3 Artists LLC, operating from offices in New York and Berlin. The agency represents world-class conductors, instrumentalists, vocalists, composers, chamber ensembles, symphony orchestras, and companies in dance, theater, jazz, and world music — artists like Gil Shaham, Marin Alsop, Jeremy Denk, and Gidon Kremer. The existing website had become a bottleneck: the artist roster was difficult to browse, the search experience was inadequate for the volume and variety of talent represented, and the contact system couldn’t handle the complexity of routing inquiries to the correct agent for each artist across multiple disciplines and offices.
The platform needed to serve two distinct audiences — presenters and venue programmers looking to book artists, and the general public discovering the roster — with equal clarity.
Implementation
Dynamic search, structured roster data, and a contact system engineered for precision routing.
I led development on a custom WordPress theme built around two core systems. The first was the artist search — a dynamic, JavaScript-driven interface that lets users filter and search across the full roster by name, discipline, instrument, and category. The roster spans 12+ taxonomies including conductors, instrumentalists (broken out by piano, violin, cello, guitar, organ, and more), vocalists, chamber music, dance and theater, jazz and global music, symphony pops, films with orchestra, and contemporary. Each artist profile is a structured content object with biographical data, media assets, tour schedules, and management relationships, all managed through WordPress custom post types and field groups. The second core system was the contact architecture — an intricate routing layer that maps every artist to their specific agent or management team, with inquiry forms that dynamically adjust based on the artist, discipline, and office location. A presenter inquiring about booking a conductor in North America reaches a different agent than one inquiring about a jazz ensemble for a European tour. That routing logic is invisible to the user but critical to the agency’s operations.
The content architecture gave the Opus 3 team full control over roster updates, artist profiles, news publishing, and contact relationships — all manageable through the WordPress admin without developer involvement.
Results
A platform worthy of a century-old legacy in performing arts.
The redesigned opus3artists.com gave the agency a digital presence that matched the caliber of its roster for the first time. The dynamic search system transformed artist discovery from a static directory into an interactive browsing experience, letting presenters find the right artist across dozens of disciplines and categories in seconds. The contact routing system eliminated the guesswork that had previously required manual triage — inquiries now reach the correct agent automatically based on the artist and context of the request, reducing response times and internal overhead. The structured content layer gave the Opus 3 team complete editorial independence: adding artists, updating bios, publishing news, and managing agent relationships all happen through the WordPress admin without touching code.
The platform continues to serve an agency whose lineage stretches back to the 1920s — a digital home for one of the most respected names in performing arts management, built to scale as the roster and the industry evolve.
