Live Love Artemis
CLIENT
Live Love Artemis
TECHNOLOGIES
WordPress, PHP, JavaScript, CSS, Google Tag Manager
YEAR
2020
EXTERNAL URL
Full design and development for a women-led real estate group operating across Philadelphia, South Jersey, and the surrounding suburbs. Unlike my agency work, this was an end-to-end engagement — brand interpretation, visual design, custom WordPress theme, team profiles, podcast integration, and a content layer built for a brokerage scaling fast.
Independent project for a direct client.
Background
Two top-producing agents launched a brand. It needed a website to match the momentum.
Live Love Artemis launched in June 2020 when co-founders Becky Rynkiewicz and Raffaellina Merlino — two top-producing agents at Keller Williams — joined forces to build a women-led international real estate group out of Philadelphia. Between them, they had sold over $100 million in volume and closed more than 450 residential and commercial transactions. The brand covered a wide geographic footprint: Philadelphia proper, Bucks, Delaware, and Montgomery counties, South Jersey, and Shore properties. They needed a website that could communicate the scale and professionalism of that operation while reflecting the lifestyle-forward, community-driven identity they were building around the Artemis brand.
The firm was growing fast — expanding its team, launching a branded podcast, and establishing itself in luxury residential markets across multiple states.
Implementation
Design and development from scratch — no agency, no existing brand system.
Working under the creative direction of Nino Royalle, Artemis’s Chief Operating Officer, I handled both the visual design and the WordPress build — a scope that my agency projects rarely offered. The design language was modern and clean: generous whitespace, a visual hierarchy that let lifestyle photography and team portraits carry the page, and typography chosen to project professionalism without feeling corporate. Team member profiles ran on a custom post type with structured fields for bios, credentials, service areas, and social links, so the operations team could onboard new agents without touching code. The site pulled in the Live Love Artemis podcast feed, embedded property content, and provided dedicated sections for the firm’s core values, community involvement, and market coverage across Pennsylvania and New Jersey.
Google Tag Manager was configured from launch to track lead generation, page engagement, and traffic sources across the firm’s marketing channels.
Results
A polished digital home for a brand scaling across two states.
The site launched alongside the firm’s founding in 2020 and served as the primary digital touchpoint for client acquisition, agent recruitment, and brand positioning during a critical growth phase. The structured content layer gave the operations team full independence over team profiles, podcast episodes, and market-area content — no developer involvement required for day-to-day updates. As Artemis expanded from two co-founders to a team of seven across administration, marketing, and sales, the site scaled with them. The professional digital presence supported the firm’s push into luxury residential markets and reinforced its positioning as a community-driven, women-led brokerage in a competitive Philadelphia-area market.
Projects like this — where I own the full stack from design through deployment — exercise a different set of muscles than agency engagements. The content architecture and CMS patterns established here informed the approach I carried into subsequent direct-client builds, including Bershtein Law.
