Kimberly Akimbo
CLIENT
Situation Interactive
TECHNOLOGIES
WordPress, PHP, JavaScript
YEAR
2022
EXTERNAL URL
The 2023 Tony Award winner for Best Musical — the same award The Outsiders would claim the following year, on a site I also built. By the time Kimberly Akimbo came along, the Broadway site infrastructure was mature: ticketing calendars, tour systems, and cast management were proven patterns. The challenge here was longevity — building a platform durable enough to carry a hit from previews through 612 performances, five Tony wins, and a national tour.
Led all development at Situation Interactive.
Background
A breakout musical transferring from off-Broadway with enormous critical momentum.
Kimberly Akimbo — book and lyrics by Pulitzer Prize winner David Lindsay-Abaire, score by Jeanine Tesori, direction by Jessica Stone — premiered off-Broadway at the Atlantic Theater Company in late 2021 and transferred to Broadway’s Booth Theatre with previews beginning October 12, 2022. The show tells the story of a bright, funny New Jersey teenager navigating family dysfunction and a rare genetic aging condition. It arrived with the kind of critical momentum that made the stakes clear: the site had to be live, polished, and converting before the first preview audience walked out onto 45th Street.
After dozens of prior Broadway builds, the tooling was reliable. The question for Kimberly Akimbo was whether the platform could sustain a production that might run for years.
Implementation
Proven infrastructure applied to a production built for the long haul.
The ticketing calendar, cast profiles, and tour system were all patterns refined across previous builds. What distinguished this project was the emphasis on lifecycle durability. The calendar expanded from a single-venue Broadway schedule to 10+ tour stops with different ticketing providers per city, each routing audiences into the correct purchase flow with date, time, and theater pre-selected. Cast profiles needed to accommodate turnover across a multi-year run — structured content with expandable cards, bios, and social links that the production team could update without developer involvement. The site also carried hero imagery, video embeds, press acclaim, merchandise links, group sales pathways, and an accessibility toolbar.
The architecture was designed to evolve through every phase: Broadway launch, Tony season, closing announcement, and the transition to a national tour with its own venue calendar and rotating cast.
Results
Five Tony Awards, 612 performances, and a national tour — all powered by the same platform.
The site launched ahead of Broadway previews in October 2022. Five Tony wins followed in June 2023 — Best Musical, Best Book, Best Original Score, Best Leading Actress (Victoria Clark), and Best Featured Actress (Bonnie Milligan) — and the platform absorbed the post-ceremony traffic surge without incident. The Broadway run totaled 32 previews and 612 performances at the Booth Theatre before closing April 28, 2024. The national tour launched on the same codebase, with the ticket calendar expanding to accommodate multiple venues and regional ticketing providers without any structural rebuild.
A single codebase has supported every phase of this production’s life — Broadway, Tony season, national tour, and preparations for a London debut. The following year, The Outsiders would take Best Musical on a platform I built the same way.
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