A Beautiful Noise
CLIENT
Situation Interactive
TECHNOLOGIES
WordPress, PHP, JavaScript, Gravity Forms, Google Tag Manager
YEAR
2022
EXTERNAL URL
Neil Diamond’s biographical jukebox musical — the third catalog-driven show I built after Tina and Jagged Little Pill. The genre was familiar, but the scope was bigger: a custom tour management system spanning 25+ cities, a distributed ticketing model with different providers per venue, and a frontend visual identity that became one of my favorite designs in the portfolio.
Owned development end-to-end at Situation Interactive.
Background
A catalog spanning five decades, a book by the writer of Bohemian Rhapsody, and a production built for national scale.
A Beautiful Noise — the biographical musical celebrating Neil Diamond’s life and catalog — was heading to Broadway at the Broadhurst Theatre following a sold-out pre-Broadway run at Boston’s Emerson Colonial Theatre. With a book by Anthony McCarten (Bohemian Rhapsody), direction by Tony winner Michael Mayer, and name recognition that few musicals can match, the commercial expectations were substantial. Having already built sites for Tina and Jagged Little Pill — two other jukebox musicals with loyal fanbases and national touring ambitions — I understood the genre’s particular demands: audiences who arrive through the music first and need a clear, fast path to tickets.
The production needed a platform that could handle pre-Broadway buzz, the opening night press cycle, ongoing ticket sales, and an eventual national tour with 25+ cities.
Implementation
A distributed ticketing model and one of the strongest visual identities in the portfolio.
The distinguishing technical challenge was the tour system. Unlike single-venue Broadway shows, A Beautiful Noise needed a structured content layer where the marketing team could independently manage cities, venues, dates, and ticket links — each venue routing to its own regional ticketing partner rather than a centralized checkout. The ticketing calendar sat on top of this, giving visitors a date-driven interface to browse performances and jump directly to purchase. By this point in the portfolio, the calendar and cast profile patterns were well-established; the tour management system was the new ground.
The frontend was where this project stood apart visually. Bold typography using Hoefler & Co.’s Knockout family, rich media sections with embedded rehearsal and performance footage, and a color system rooted in warm golds and deep blacks that echoed the production’s stage design. Google Tag Manager handled conversion tracking across the marketing funnel.
One of the most visually expressive builds in the portfolio — stage-inspired and designed to feel like an extension of the production itself.
Results
From Broadway opening to a national tour that recouped in five months.
The site launched ahead of the Broadway opening in December 2022 and served as the production’s primary digital platform through 657 performances at the Broadhurst Theatre. When the national tour launched at the Providence Performing Arts Center in September 2024, the tour system scaled without modification — the marketing team managed 25+ cities and their associated venue links entirely through the CMS.
The tour recouped its investment in five months. The site continues to operate as the show’s official platform, now supporting international expansion into Australia and licensing for regional and community theater productions.
Still the production’s digital foundation four years after launch — serving a national tour, international markets, and a licensing program on the same codebase.
