Magic Mike Live Las Vegas
CLIENT
Situation Interactive
TECHNOLOGIES
WordPress, PHP, JavaScript, Astro
YEAR
2021
EXTERNAL URL
A Las Vegas residency, not a Broadway run — different venue format, different audience behavior, different conversion priorities. Channing Tatum’s long-running live entertainment production at SAHARA Las Vegas, with tiered ticketing (general admission, VIP, group), venue cross-promotion, and an 18+ age gate built into the frontend from the start.
Owned this build from start to finish at Situation Interactive.
Background
A hit Las Vegas show was relocating to a new venue and needed a digital relaunch to match.
This was my first project outside the Broadway ecosystem. Magic Mike Live — created and co-directed by Channing Tatum, produced by Base Entertainment — had already logged over 1,300 performances at the Hard Rock Hotel before the venue closed. The production secured a new permanent home at SAHARA Las Vegas on the Strip, but the COVID-19 pandemic pushed the reopening twice — first to March 2021, then to August 26, 2021. A Las Vegas residency operates under fundamentally different rules than a Broadway run: the audience is transient rather than local, the purchase decision often happens same-day, and the competition is not other shows but every other experience on the Strip. The platform needed to sell a 90-minute, 360-degree live entertainment experience to people who might be choosing between this and a steakhouse reservation.
The conversion psychology here was different from Broadway — less “plan ahead for a special occasion” and more “decide tonight, buy now, arrive in an hour.”
Implementation
A conversion-driven WordPress build with tiered ticketing and a frontend built for energy.
Unlike my Broadway builds — where ticketing typically routes to Telecharge or a similar provider — Magic Mike Live embedded the TickXCore widget directly, keeping the entire purchase flow on-site from selection through checkout. The homepage was built hero-first with prominent calls-to-action routing visitors into three distinct ticket pathways: general admission, VIP experiences (“Mike’s Ultimate Experience”), and group sales with a 10+ discount incentive. The frontend leaned into the show’s visual identity with a dark color scheme, CSS clip-path animations on buttons, and responsive imagery optimized across multiple breakpoints. I integrated the Lenis library for smooth scrolling behavior and built a media carousel showcasing press quotes from Glamour, PopSugar, and the Las Vegas Sun. The site also handled something no Broadway build requires: cross-promotional content for the venue itself — hotel booking links and dining reservations at SAHARA Las Vegas surfaced contextually alongside show information, reflecting how Las Vegas entertainment is sold as part of a larger evening rather than as a standalone event.
Every page enforced an 18+ age requirement and valid photo ID policy, with accessibility features including screen reader detection, reduced-motion support, and keyboard navigation optimization built into the frontend from the start.
Results
Over 3,300 performances and counting — the digital platform that powered the relaunch.
The production surpassed 2,000 performances at SAHARA alone in March 2026 and has exceeded 3,300 total Las Vegas performances since 2017 — making it one of the longest-running entertainment experiences on the Strip. The show expanded to additional markets including New York and London, with the site architecture supporting multi-location content alongside the Las Vegas-specific experience. Building for a Vegas residency gave me a different set of instincts than the Broadway work — faster conversion funnels, more aggressive calls-to-action, and an understanding of how venue partnerships shape the digital experience. Those instincts informed how I thought about ticketing architecture on subsequent builds.
